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Logo Design Price Guide

posted on Marketing, Other, SEO in

July 1st, 2009

The market for business logo designs is a relatively competitive one indeed. Various logo design firms provide a myriad of design packages to satisfy different customer criteria and budgets.

With so many options to select from, the question commonly asked is how much should one pay for a decent business logo design.

In general, logo design price ranges from as little as $30 to thousands of dollars. Needless to say the more you pay the more extras you will receive. But to assist you in deciding which logo design price would better suit your needs, take a peek at the breakdown below.

Below $100 Logo
These logos may be cheap but the good design quality has surprised many. Needless to say a little research is needed to be sure you get the best custom logo designers at this price category. This range is best suited for clients who want their logo creations fast with as little interaction as possible on a tight budget.

$100 - $1000 Range
If you have a little spare change and a little more time, you can afford to engage logo designers who are more service oriented. The custom logo design quality is comparable to those in the sub $100 logo design price range. Having said that, they offer a more personal approach when dealing with clients. They would be more than willing to take some time to speak to clients about their requirements.

$1000 - $5000 Range
Traditional custom logo designers ordinarily charge this sum for their services. They spend a good amount of time looking to get as much relevant information as possible before designing a logo. Their examination of your organization, competitors,products and target markets would allow them to advise you on what look and feel you should lean towards. I would propose this category to anyone who can afford it. The prospect of the custom logo designs being of higher quality than those in the first two categories is most likely plus you get valuable advice in addition.

$5000 and More
This category befits those who plan to launch branding campaigns. Branding companies design logos as part of a corporate identity formulation exercise. Each and every logo is accompanied by a thick blueprint that would contain the logo rationale, logo dimensions and logo usage requirements. The presence of the blueprint does wonders to the perceived quality of the custom logo designs. This alternative is more suited for large organizations who can spend on branding and rebranding themselves and their products.

Before decide, it is always best to take a step back and examine what you really need. If you are just beginning your business, chances are that you would be on a very restricted budget. It is not unusual to opt for an affordable corporate logo designer as long as you do a little bit of research. Visit logo design sites and have a look at their logo samples. If they can deliver what you need at this particular time for a fee that would not burden finances, then it might be an option you should give a lot of thought to.

Dave Kilmanrock has been in the advertising industry for more than 15 years. He has written extensively on branding. He believes you should always opt for the logo design price that offers the best value for money.

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